Inspired by his travels to the Middle East, Stephane Humbert Lucas launched his first collection in his eponymous brand in 2012 where he revealed his love for the Orient which he views as the cradle of the universe. In the Western imaginary, the Orient refers to visions of picturesque luxury and refinement. The sumptuousness of dazzling fabrics, the heady blends of spices and flowers, the divine aroma, the decors of the Arabian Nights and the ambiance of mystical seraglios and the fantasies which resides within them.