The name OJAR is derived from Hojari, finest frankincense sourced from the Dhofar mountains of Oman. Deeply rooted in the Sultanate’s history and culture, frankincense remains a defining ingredient across OJAR’s fragrance collections. OJAR, founded by Sheikha Hind Bahwan, draws inspiration from Oman’s rich heritage, culture, and natural beauty, as well as from her travels around the world. Shaped by vibrant landscapes, unique ingredients, and centuries- old perfume traditions, the brand captures the essence of Oman through refined modern perfumery.