In the beginning there was ORIGINO (Origin, in Esperanto) Origino is a base composed of a cocktail of musks, Invented by the independent perfumer Vanina Muracciole. This “ball of musks” concentrated into a perfume extract marks nothing less than a new beginning: for François Hénin, the founder of Jovoy perfumes and boutiques, it is the origin for creating a new olfactory universe: “What was nothing more than a creative olfactory exploration, a game between Vanina and me, led to the genesis of a completely new brand.” Very quickly, the pieces of the puzzle fell into place; at first it was similar to a word game, in the form of advertising slogans.