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Jeroboam

Jeroboam
Jeroboam

In the beginning it was Origino (Origin. In Esperanto) 

Origino is a base composed of a cocktail of musks, Invented by the independent perfumer Vanina Muracciole. This “ball of musks” concentrated into a perfume extract marks nothing less than a new beginning: for François Hénin, the founder of Jovoy perfumes and boutiques, it is the origin for creating a new olfactory universe: “What was nothing more than a creative olfactory exploration, a game between Vanina and me, led to the genesis of a completely new brand.” Very quickly, the pieces of the puzzle fell into place; at first it was similar to a word game, in the form of advertising slogan.


A 30ml flacon named after a six-liter bottle: Jeroboam embodies ?

Exactly the kind of contrast François Hénin favors. ORIGINO and the four other perfumes it inspired are so singular and intense, they needed a bottle that measured up to the project. The name came quite naturally. It simply fit.


Perfume is a weapon to those who know how to use it. 


For François Hénin, the decision to offer perfume in its most potent concentration – its purest expression – came naturally. There is something noble about an extract: it is tailor-made to leave a memorable impression in its wake. This makes it the ideal concentration for those possessed of a flirtatious, provocative nature and strong character, for they understand that perfume is a weapon.


Given that the great majority of modern perfumes have musky bases, ORIGINO, and the Jéroboam brand, were designed to be universal. Therefore, it was only natural to christen Jéroboam fragrances with a word drawn from Esperanto, a language invented at the end of the 19th century with the intent of creating a universal tongue JEROBOAM.


While the small bottle makes an ideal everyday accessory for the urban nomads we’ve all become, the perfumes themselves are a Lingvo Internacia (international language) in the art of seduction. They remind us that, sometimes, fragrance is infinitely more efficient than words.

Brand: Jeroboam
Taking on an olfactory family this well-known is no mean feat. It’s a testament to Vanina’s originality and creativity that this Ambra is very “Jeroboam”, in other words modern, daring and sensual...
680.00 DKK
Ex Tax:680.00 DKK
Brand: Jeroboam
Boha is constructed around a white flowers bouquet that evoke purity. An almost intimidating purity, like a gaze that runs through you with intensity. In his heart, gardenia mixes with jasmine and orange blossom and together burst into a compelling monotonous chant.The perfume subtle, delicate a..
680.00 DKK
Ex Tax:680.00 DKK
Brand: Jeroboam
During the Roaring Twenties, French Cancan dancers in the celebrated cabarets of Paris had their own very specific perfume rituals. It is said that they perfumed “every hill and valley” — wherever they wanted to be kissed. Hauto (“skin”) is an invitation to experience the fragrance of “skin”. ..
680.00 DKK
Ex Tax:680.00 DKK
Brand: Jeroboam
For François Hénin, vanilla has always been the absolute weapon of seductive souls. Vanilla is recognized in the world as an irresistible enticement to be devoured...
680.00 DKK
Ex Tax:680.00 DKK
Brand: Jeroboam
JEROBOAM invents a purely addictive perfume, in which fruity and spicy notes fuse with an indelible assemblage of precious woods and musks...
680.00 DKK
Ex Tax:680.00 DKK
Brand: Jeroboam
Vanina Muracciole revisits her cocktail of “enigmatic musks” with the famous “rose oud” accord, which is considered an immense classic in the Middle East...
680.00 DKK
Ex Tax:680.00 DKK
Brand: Jeroboam
The creation of a unique cocktail of “enigmatic musks” gave birth to ORIGINO. And after this first extract, the whole JEROBOAM collection was born. François Hénin always says that ORIGINO is like in real life : ” you can wear it alone or with good company…”Alone, it’s like an olfact..
680.00 DKK
Ex Tax:680.00 DKK
Brand: Jeroboam
This resolutely masculine extract is dedicated to dandyish urban night owls who were just waiting for their signature perfume to come along. A fragrance so insidery, finding likeminded spirits who wear it becomes almost a game, a knowing nod among members of the same elite club. ..
680.00 DKK
Ex Tax:680.00 DKK
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