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Jeroboam

Jeroboam

In the beginning it was Origino (Origin. In Esperanto) 

Origino is a base composed of a cocktail of musks, Invented by the independent perfumer Vanina Muracciole. This “ball of musks” concentrated into a perfume extract marks nothing less than a new beginning: for François Hénin, the founder of Jovoy perfumes and boutiques, it is the origin for creating a new olfactory universe: “What was nothing more than a creative olfactory exploration, a game between Vanina and me, led to the genesis of a completely new brand.” Very quickly, the pieces of the puzzle fell into place; at first it was similar to a word game, in the form of advertising slogan.


A 30ml flacon named after a six-liter bottle: Jeroboam embodies ?

Exactly the kind of contrast François Hénin favors. ORIGINO and the four other perfumes it inspired are so singular and intense, they needed a bottle that measured up to the project. The name came quite naturally. It simply fit.


Perfume is a weapon to those who know how to use it. 


For François Hénin, the decision to offer perfume in its most potent concentration – its purest expression – came naturally. There is something noble about an extract: it is tailor-made to leave a memorable impression in its wake. This makes it the ideal concentration for those possessed of a flirtatious, provocative nature and strong character, for they understand that perfume is a weapon.


Given that the great majority of modern perfumes have musky bases, ORIGINO, and the Jéroboam brand, were designed to be universal. Therefore, it was only natural to christen Jéroboam fragrances with a word drawn from Esperanto, a language invented at the end of the 19th century with the intent of creating a universal tongue JEROBOAM.


While the small bottle makes an ideal everyday accessory for the urban nomads we’ve all become, the perfumes themselves are a Lingvo Internacia (international language) in the art of seduction. They remind us that, sometimes, fragrance is infinitely more efficient than words.

Taking on an olfactory family this well-known is no mean feat. It’s a testament to Vanina’s original..

680 DKK

During the Roaring Twenties, French Cancan dancers in the celebrated cabarets of Paris had their own..

680 DKK

For François Hénin, vanilla has always been the absolute weapon of seductive souls. Vanilla is recog..

680 DKK

JEROBOAM invents a purely addictive perfume, in which fruity and spicy notes fuse with an indelible ..

680 DKK

Vanina Muracciole revisits her cocktail of “enigmatic musks” with the famous “rose oud” accord, whic..

680 DKK

The creation of a unique cocktail of “enigmatic musks” gave birth to ORIGINO. And after this first e..

680 DKK

This resolutely masculine extract is dedicated to dandyish urban night owls who were just waiting fo..

680 DKK

Crime Passionnel
Room de Parfum ApS
Hyskenstræde 14, 1207 København, Denmark
CVR:35846581

+45 42 76 66 11
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