When we talk about Jovoy we think about the perfume house founded in
the 20’s and that made a fresh start at the instigation of François Hénin in
From this revival, François Hénin decided not to use the original
formulas. Indeed, at this time, the perfumes were very concentrated and
were made with bases that no longer exist today and that will be far too
expensive to recreate.
The Jovoy’s line, is today the synonym of a modern and Parisian
perfumery firmly dedicated to our contemporaries.